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Challenge

Rexona, Unilever brand, has just been relaunched the MENA region (Midle East and North Africa) through a multi-media campaign entitled " Rexona-Challenge ( Challenge, it will take to avoid the sweltering heat with transperant ) which is the EGIR Yasmine Abdel Aziz (posing with her nice armpit in the poster)

For its digital communication Rexona has posted a mini-site/Blog accessible via -Rexona Challenge.com , the brand's objective through this platform to capture the challenges faced by Tunisian women from the most mundane to the most improbable success stories Made-in-Tunisia.

Regarding the community component, Rexona has provided a combine its share target around the mini-site to offer users an array of registered athletic contests, cultural, ... and provide other a swap to chat (between wimps).

Good initiative for the brand Rexona , hitherto absent from the web Tunisia.

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7amma 9arnita, our national Octopus By Paul Tunisiana

Paul octopus was probably the surprise of the 2nd World after the Vuvuzela , but it was certainly Ze Buzz the world, for those who were vacationing on Mars, there Wiki to recall the facts.

This specimen did not fail to inspire advertisers, including Pepsi campaign internationally and Tunisiana nationally.

Tunisiana which to promote his Mega Thurs has introduced a concept that revolves around a central question that should worry any consumer before entering the game " Za3ma nerbe7 ?

To answer this question, 7amma 9arnita the Tunisian counterpart to the popular media and octopus Paul

Tunisiana opts on the web for a fun approach to encourage and shifted its target to pass to the act of purchase while surfing a Buzz-class.

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device cola

To support its target in the global sporting event the most popular and most publicized of the world, Coca-Cola declined his campaign footbal Celebration "which has probably escaped anyone.

For his device in the subway in Sao Paulo and remaining faithful to the spirit of the campaign, the brand chose the Ola building on the lenticular display

Operation original (very) signed by JWT Sao Paulo , like:

Coca-Cola is probably one of the most active advertiser in the advertising world, besides it's not for nothing that he was the sponsor most of the world memorized.

Source Best Ads

Bang Bros Online Movies

Gatta3 Rafel by Taft, return

After surfing the wave of the stalk for military service in Tunisia , Taft has revived the application Gatta3 Rafel .

Gatta3 Rafel season II, a facebook application with a simple concept, to flee the barracks, avoiding obstacles ( if only it could be simple) to earn 10 tickets for Armin Van Buuren.

A wry and funny application that will enable the brand to make sure capital sympathy, but not valued as much for the product or its attributes. Question

timing, it also leaves much to be desired, the buzz around the military service in Tunisia has subsided and the subject is no longer really relevant.

Mark Taft reiterated his experience with the facebook application and for good reason, the Tunisian population on the support is around 1.6 million users of which 62% are aged under 25 (core target of the mark).

Beyond fallen on its branding, so everything is Taft's interest in being present on the web to gain proximity and visibility among its target.

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A global brands and a resto-Vuvuzela

The world beyond the sporting event is a windfall that comes to advertisers and contrary to what one might think , Tunisian brands, and even with the ineligibility of our beloved national team, take more or less profile event.

several brands, several approaches:

Orange Tunisia and the World concept 7keyet Tunivisions.net and distribute its tickets through its fan page to watch the games in 3 D Geant and Elissa platform with their prognoses, Topnet with its special coverage Mondial Globalnet and Live .

Tunisiana , which at first did not bet much on the event, missing, despite the marketing of Service through its WAP portal .

Last Action Tunisian date, the online application by Vuvuclics Tunisie Telecom.

Surfing the Buzz of Vuvuzela to promote its service wap Ahayaa 3alamia is the solution found by Tunisie Telecom to stand out from the media hubbub and enjoy the mouth-of-mouth that has been circulating around it which has both intrigued and made about him.

only drawback from this approach, the timing, one week the end of the World Cup, fell back to the brand would be less than if the campaign lasted over a longer period, but after all no one could predict the buzz that would flow around such a tool:)

Overall approaches + or - successful, + or - daring, but the fact is, the reflex was installed in Internet advertising and web Tunisian begins to be healthy

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