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Coca-Cola trademark 2.0

is repeated often enough, with the 2.0 era reports consumer brands have posted, especially the "Mass Market" Views challenges facing brands, tools and approaches have emerged to assist marketers solve their problems 2.0. A reference on the subject, the Coca-Cola, with capital notoriety and sympathy is very important, the brand had a fertile ground for the "Social". Only flat, and knowing that it is for a community-wide world, the mark does not take into account the specificities of each country ( supports most viewed by local people, sites censored, the maturity of the Internet media , ...).
Below Case Study Coca-Cola Ad: good player and wise!