After the advertisements, the ATL, BTL's, sensory marketing, Buzz marketing the the web marketing, marketing Tribal The Ambush Marketing ( and so on) before a competition and increasingly tough market and a over-exposed to the media, the consumer gains more power over with, inter alia, strength of recommendation and tools 2.0 ( confused by the common man with facebook ). After marketing, focusing on the market, then turned to the consumer will help us to focus on marketing the product? Beyond all advertising approaches, a good product it is not the best argumenent for good marketing? A theory marketer, Nostradamusienne, unorthodox but very interesting, the question is raised by the following presentation:
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