Friday, June 25, 2010

Dissolve Bladder Stones

tunisia, gourmet brand


Resto-tunisie.com , a Tunisian guide to restaurants, but mostly booking site online since its submission to Barcamp 2009 is gaining ground on the web Tunisia, notably through innovative activities such as Resto Tour but not a very restrictive model (no need for credit card book).

site wishing to strengthen this growing success, and touch the ground on a tight budget opt for a buzz marketing campaign (the pub at the base of the poor that has evolved a bit like the story of pizza and Neapolitan fishermen)

To this end, a Buzz campaign with a slogan "For better choose your restaurant, see Resto-Tunisie.com "was launched through the video I'll let you see:




Knowing that we see on facebook at all and mostly anything, the video had every chance to be viral but at what price? the reaction of the community were quick to come:


A mixed reception for good reason, even if it's a video "Fake" cover on YouTube (without discomfort by the brand for that matter), the video degrades the profession of catering and restaurants Tunisians, who are reminded providers that are the livelihood of Resto tunisie.com .

Bungled a brand that seeks and hopefully will not cost much.

morality? gluttony is a bad thing ...

PS: Besides this article, I myself used Resto tunisie.com , the service is impeccable

Wednesday, June 16, 2010

Sean Cody Online Trailers

7allam3ak.com

7allam3ak
7allam3ak.com mini-events website launched to mark BOGA drink Tunisian and Buzz Buzz.

Off-line/On-line A device that includes a concept too simplistic and not very involving vis-à-vis the mark, but has the advantage (let's face it) to draw the crowd and create a recurring traffic to the site (100 TD to win every 15 minutes, it makes the minimum wage in Tunisia 3 1 / 4 hours, inevitably it attracts).

To further stimulate the Buzz and participating on the site, a video virus has been widely disseminated and taken on facebook, virality enhanced through a few pages Tunisian fans including the fan page Lakdhder ... which broadcasts from the videos shortly agency Ogilvy Label, Lakhdher a huge fan of the agency ... Certainly!

back to our Gazouz, I'll let you see the video:

Since its successful first season viral BOGA Cider allowing repositioning brand, soft drinks (and WE, not too sexy brand name) has not stopped enchainer viral marketing campaigns, BOGA would it fast becoming our "Axis " national?

Tuesday, June 15, 2010

Long Sorority White Dress

Twitter Places: By the Geomarketing twitter

Twitter seats available service now on Twitter as announced yesterday on the official blog of twitter, a service that would geotag tweets of Tweeples, also very inspired model of Latitude of Foursquare or Gowalla .

twitter places
Another toy for Geeks? the addictive Web? not really, advertisers will find Certainly their accounts.
implications for trademarks? develop a real approach Social CRM and Geomarketing

So what are the concrete fell back to the brands?

- You are advertisers, you perform an action / animation of Paris (POP / BTL / PR /...) in Paris and you want to target users who are at a 10 KM radius , possible!
- You are a telephone and you suffer a negative buzz after a technical problem, you can geotag sources of dissatisfaction and inform your technical department.
- You're an ISP have a low penetration rates in a very specific, you can run a promo exlusive and notify all people connected to twitter mobile spend close to your retail outlets in the region.
- You are a multi-national Benchamarker want, analyze, DataMiner image of your competitors in different regions of the globe, no problemo!

A very large potential available now in the marks, accented with potential orientation to the web through mobile technologies such as 3G or 3G + and WiFi hotspot, allowing to develop more personalized approaches and therefore to optimize and streamline the advertising investment.

For the Tunisian context, one can speak of real opportunity for brands knowing that the community of Twitter users in Tunisia is still very limited and selective.

This feature will she followed a new advertising model for twitter? watch this

Tuesday, June 8, 2010

Kates Playground, Gallery

Matefhimchay.com

Matefhimchay, Last season dated to launch the new flavor Fishing Melba Yogurt drink Danup .

A colorful campaign with a light tone and offbeat probably intended target young ... which is the main population of Internet users in Tunisia.
The brand has therefore found it appropriate to be present on the web and did not fail to insert a tiny URL on his posters (very visible at 50 km / hour)

Like any smart shopper and involved self-respecting, I spent 4 days trying to decode the URL before falling on FINALLY "Mini-site" events "" creates the opportunity for " Matefhimchay.com .

A rather poor reception to greet the curious internet: an image that contains the logo of the brand, nothing really "funky" ...

positive point of the action (we always try to be positive ...) the brand has still developed the reflex internet media essential when addressing this target.
The question whether a mark must be present or not on the internet is no longer relevant, the real question is how be present on the web !

Update: one day after the posting of this article, the site Matefhimchay.com was revealed with a mechanism for on-line contest