Matefhimchay, Last season dated to launch the new flavor Fishing Melba Yogurt drink Danup .
A colorful campaign with a light tone and offbeat probably intended target young ... which is the main population of Internet users in Tunisia.
The brand has therefore found it appropriate to be present on the web and did not fail to insert a tiny URL on his posters (very visible at 50 km / hour)
Like any smart shopper and involved self-respecting, I spent 4 days trying to decode the URL before falling on FINALLY "Mini-site" events "" creates the opportunity for " Matefhimchay.com .
A rather poor reception to greet the curious internet: an image that contains the logo of the brand, nothing really "funky" ...
positive point of the action (we always try to be positive ...) the brand has still developed the reflex internet media essential when addressing this target.
The question whether a mark must be present or not on the internet is no longer relevant, the real question is how be present on the web !
Update: one day after the posting of this article, the site Matefhimchay.com was revealed with a mechanism for on-line contest
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