Twitter seats available service now on Twitter as announced yesterday on the official blog of twitter, a service that would geotag tweets of Tweeples, also very inspired model of Latitude of Foursquare or Gowalla .
Another toy for Geeks? the addictive Web? not really, advertisers will find Certainly their accounts.
implications for trademarks? develop a real approach Social CRM and Geomarketing
So what are the concrete fell back to the brands?
- You are advertisers, you perform an action / animation of Paris (POP / BTL / PR /...) in Paris and you want to target users who are at a 10 KM radius , possible!
- You are a telephone and you suffer a negative buzz after a technical problem, you can geotag sources of dissatisfaction and inform your technical department.
- You're an ISP have a low penetration rates in a very specific, you can run a promo exlusive and notify all people connected to twitter mobile spend close to your retail outlets in the region.
- You are a multi-national Benchamarker want, analyze, DataMiner image of your competitors in different regions of the globe, no problemo!
A very large potential available now in the marks, accented with potential orientation to the web through mobile technologies such as 3G or 3G + and WiFi hotspot, allowing to develop more personalized approaches and therefore to optimize and streamline the advertising investment.
For the Tunisian context, one can speak of real opportunity for brands knowing that the community of Twitter users in Tunisia is still very limited and selective.
This feature will she followed a new advertising model for twitter? watch this
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