7allam3ak.com mini-events website launched to mark BOGA drink Tunisian and Buzz Buzz.
Off-line/On-line A device that includes a concept too simplistic and not very involving vis-à-vis the mark, but has the advantage (let's face it) to draw the crowd and create a recurring traffic to the site (100 TD to win every 15 minutes, it makes the minimum wage in Tunisia 3 1 / 4 hours, inevitably it attracts).
To further stimulate the Buzz and participating on the site, a video virus has been widely disseminated and taken on facebook, virality enhanced through a few pages Tunisian fans including the fan page Lakdhder ... which broadcasts from the videos shortly agency Ogilvy Label, Lakhdher a huge fan of the agency ... Certainly!
back to our Gazouz, I'll let you see the video:
Since its successful first season viral BOGA Cider allowing repositioning brand, soft drinks (and WE, not too sexy brand name) has not stopped enchainer viral marketing campaigns, BOGA would it fast becoming our "Axis " national?
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